K-Mart Presents Hart of Dixie Countdown to Christmas
Sponsored Video Page
The CW and Kmart partnered to create a behind the scenes video series that centered upon traditions/events/holiday themes in Bluebell, counting down to Christmas, and created an entertaining experience for Hart of Dixie fans while promoting Kmart’s Holiday initiatives. Each piece featured a combination of show footage, b-roll and cast interviews tied to the episode in which they premiered.
Sweepstakes Page
Christmas E-Cards Page