Cricket Wireless Presents The Next
Sponsored Video Page
In each episode of THE NEXT, four music industry superstars — Gloria Estefan, John Rich, Nelly, and Joe Jonas — dropped in on the lives of four up-and-coming local musicians. The show moved from city to city: Orlando, Baltimore, New York, Chicago, Dallas and Los Angeles. In each town the contestants were local musical heroes with a huge regional following of devoted fans, as well as a formidable social media presence on Twitter and Facebook. Some had weekly residencies at the hottest clubs; others had performed in the opening slot at stadium-sized concerts. These aspiring stars were not plucked from obscurity; they were proven artists on the brink of success.