Beneath the Surface with Arrow
Integrated Marketing Campaign

Sponsored Video Page

The CW and Windows 8 took fans “beneath the surface” of the breakout hit series, Arrow, with an inside look at the writers room.  Oliver Queen’s Lair, on the Arrow set in Vancouver, were completely outfitted with Microsoft products (Surface Tablets, Lenovo desktops, Perceptive Pixel, etc.).  In Los Angeles, the writer’s room was “tricked out” with the same products featured on set giving Arrow writers and producers the ability to organically integrate specific features for different characters and storylines. The writer’s room showed how the Surface tablet was used to communicate with the cast and crew in Vancouver and even squeeze in a little “play” time with the products when their day is done.


Homepage Takeover